李嘉文简介

作者:  日期:2017/03/13  浏览量:
 

李嘉文,曾任休闲与社会研究期刊 主编,大专院校系际运动联盟 运动营销活动企划顾问;国立台北护理健康大学、台北市立大学 兼任助理教授。企管博士,企管硕士、教育硕士体育学士

最近五年研究与发表

期刊

Lee, C. W., Mantz, T., Wang, L., & Hung, H. (2015). Game-product congruity and flow experience on brand personality in racing advergames. Psychological Reports. (revised by April, 28, SSCI)  

Wang, L., Lee, C. W., Mantz, T. & Hung, H. (2015). Effects of flow and self-construal on brand personality in racing advergame. Social Behavior and Personality an international journal, 43(7). (Accepted by March. 28, SSCI)  

Hung, H. C. & Lee, C. W.* (2013). Relationship between Aboriginal and Han Ethnic backgrounds, family socioeconomic status, leisure participation and psychological well-being. Perceptual and Motor Skill, 117 (2), 367-375. (SSCI)

Lee, C. W., & Aiken, K. D., & Hung, H. C. (2012). Effects of college students’ video gaming behavior on self-concept clarity and flow. Social Behavior and Personality, 40 (4), 673-680. (SSCI)

Lee, C. W., Hung, H. C., Wang, L., & Mantz, T. K. (2015). The effects of self-Construal and product involvement on brand personality in e-sport advergames. Leisure and Society Research, 12, 1-12.(Accepted by May 15)

Lee, C. W., & Aiken, K. D. (2010). Changing Brand Associations in Taiwan: Nike’s Sponsorship of High School Basketball. Journal of Sponsorship 3 (3), 249-259.

白光哲、王泠、李嘉文、洪煌佳(2015)。运动赛务2.0—云端系统研发与应用概述。运动与健康研究,4(1),93-103。

程绍同、李嘉文、黄淑贞(2014)。运动赞助的成功提案攻略。国民体育季刊,178,57-61。

洪煌佳、李嘉文* (2013)。体育系应届毕业学生生涯选择与成就抱负现况。休闲观光与运动健康学报,4(1),40-50。

王泠、李嘉文* (2013)。电玩游戏行为与自我概念清晰之关联性。休闲与社会研究,8,95-102。

李嘉文*、宋淑贞 (2010)。探讨联系型-分离型的自我基模、大学生电玩游戏行为与流畅经验之相关研究。休闲与社会研究,2,45-56。

研讨会

Hung, H. C. & Lee, C. W. (2015, April). The study of factors of sport dropout of outstanding athletes. 2015 Spring Global Psychology Symposium. Riverside, CA.

Hung, H. C. & Lee, C. W. (2014, April). High school student athlete’s educational aspiration. 2014 International Forum and Conference for the Sociology of Sport. Taoyuan, Taiwan.

Lee, C. W., & Aiken, K. D. (2010, July). An exploratory investigation of video gamers’ behaviors, preferences, and flow experiences. Isaga2010 Changing the world through meaningful play. Spokane, WA.

Lee, C. W., & Aiken, K. D. (2009, August). Changing Brand Associations in Taiwan: Nike’s Sponsorship of High School Basketball. American Marketing Association’s (AMA) Summer Educators’ Conference. Chicago, IL.

王泠、李嘉文 (2014年2月)。波斯顿马拉松爆炸案危机处理个案探讨。2014亚太岛屿城市马拉松国际交流暨学术论坛,文藻外语大学。

专书

张绍熙、李嘉文等人编译(2014)。休闲游憩概论。台北:禾枫

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